With Gladiator 2 filmed in Malta, the island is seeing a surge of interest from travellers eager to experience its cinematic charm first-hand. Malta’s ancient fortresses, striking coastlines, and historic streets offer the perfect backdrop for an epic film, adding to its allure for visitors looking to step into the world of ancient Rome.
Film-inspired travel has become a powerful trend as audiences seek immersive experiences that bring the stories they love to life. For the travel industry, this influence is a golden opportunity to design unique offerings—like Gladiator-themed tours or experiences that highlight Malta’s incredible history. Elegant Hotel Collection member hotels Rosselli AX Privilege, AX The Saint John, and AX Palazzo Capua are poised to showcase Valletta’s irresistible charm in luxury.
Paris is another destination thriving under the influence of pop culture. With the massive popularity of Emily in Paris, the French capital has captured the imagination of a new generation of travellers. Fans flock to Emily’s favourite spots, from the colourful streets of Montmartre to cozy cafés and chic boutiques.
The show’s blend of romance and adventure has positioned Paris as the ultimate destination for those seeking to indulge in style and culture. Local businesses, especially in areas featured on the show, have reported an uptick in tourism, proving the city’s magnetic pull as a “screen-to-reality” destination.
On the horizon, Thailand takes centre stage in the highly anticipated new season of The White Lotus. With its pristine beaches, lush landscapes, and vibrant culture, Thailand serves as the perfect backdrop for the show’s signature mix of luxury and intrigue.
Destinations like Phuket and Koh Samui are poised to captivate audiences, showcasing their stunning resorts, turquoise waters, and serene tropical beauty. The show also highlights Thailand’s rich cultural heritage, from bustling markets to tranquil temples, offering viewers a glimpse into the country’s vibrant traditions. This buzz is already inspiring travellers to add Thailand to their must-visit lists, drawn by the allure of its dramatic scenery and opulent settings like Paresa Resort. As The White Lotus invites audiences to escape to this Southeast Asian paradise, Thailand is set to be a top travel destination for 2025.
Gladiator 2 brings Malta into focus, while hit series like Emily in Paris and The White Lotus spark wanderlust around the globe. Film and TV are reshaping how we explore the world, transforming destinations into must-visit locales. These productions do more than entertain – they inspire us to turn cinematic moments into unforgettable travel experiences.
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