the fine wine flex

Let’s start with the essence: fine wine isn’t about snobbery – it’s about stories. Each bottle is a time capsule, capturing the essence of a specific place and season. With every sip, you’re not just drinking wine; you’re tasting the history of rolling vineyards in Bordeaux or the sun-drenched hills of Napa.

Then there’s the thrill of discovery. Gen Z loves a good challenge, and decoding tasting notes – whether it’s hints of blackberry, oak, or even leather, it feels like unravelling a delicious mystery. Add in the rise of sustainable and natural wines, and it’s easy to see why sipping responsibly feels so rewarding.

For the ultimate in fine wine experiences, explore Elegant Hotel Collection’s curated wine-tasting journeys, guided by expert sommeliers. Discover distinctive locations and enchanting settings such as the extravagant wine cellar hidden beneath Northumberland’s Matfen Hall’s historic Great Hall, where guests can discover fine wines from around the world, served in their optimum condition.

When it comes to fine wine experiences, for Gen Z it’s less about the tasting and more about the sensory journey – a journey that turns every glass into a story and every moment into something you’ll want to relive again and again.