The trends shaping luxury travel in 2025

Offering distinctive character, a passion for heartfelt hospitality and a commitment to excellence, Elegant Hotel Collection member hotels are poised to offer the unforgettable guest experiences that curious travellers will be looking for in 2025.

Small and soulful

Meaningful connections and conversations are the order of the day at independent luxury hotels that celebrate local community and small producers, opening doors to profoundly authentic exchanges and experiences. A hidden gem in one of London’s most desirable neighbourhoods, Durrants Hotel, London has been family-owned for over a century and perfectly captures the art, spirit and passion of soulful, authentic luxury hospitality.

Enriching encounters

Whether it be adventure, relaxation – or a blend of both – enriching travel puts the focus on seeking out the extraordinary experiences that exceed expectations. Recognised as the UK’s Best Countryside Hotel in the Condé Nast Johansens Awards for Excellence 2025, Matfen Hall Hotel Golf & Spa provides an unequalled paradise in which to stay, spa and golf as historic Northumberland’s first and only five star hotel. Set in 300 acres of unique parkland in close proximity to Newcastle and Northumberland’s unspoilt beaches, this magnificent estate offers the very best of city, coast and country,

Remarkable, responsible travel 

With hotels and guests placing a premium on positive impact, visionary hoteliers are leading the way when it comes to curating exciting, rewarding and responsible guest experiences that prove travel can be a force for good. Widely admired Exclusive Collection – the first UK hotel group to become a B Corp and a member of Elegant Hotel Collection – is at the forefront, showcasing how thoughtful practices at hotels such as Lainston House and Fanhams Hall can positively impact both communities and ecosystems while maintaining the highest standards of guest experience.

Meanwhile, an eco-conscious haven in Morocco – La Sultana Oualidia – is also receiving recognition for its pioneering approach to 100% water sustainability. By managing resources responsibly and safeguarding its surrounding ecosystem, this historic Moroccan Riad has become a model for integrating environmental care into luxury.

Conscious culinary journeys

In hotel kitchens around the world, chefs are leveraging invention and unrestrained vision to deliver culinary experiences, where fresh, local and seasonal ingredients are combined with exceptional expertise to hero conscious gastronomy.

At Elegant Hotel Collection, we are incredibly proud to champion independent luxury hotels with sensational fine-dining experiences. Our growing portfolio includes five Michellin-starred restaurants to choose from: Latymer at Pennyhill Park Hotel & Spa, Bybrook at The Manor House, Under Grain at Rosselli AX Privilege, The Pass at South Lodge Hotel & Spa, and Ormer at Flemings Mayfair – just one of the 28 London restaurants recognisenamed in La Liste 2024

Exciting destinations

Thanks to its rich history and ideal year-around climate, Malta is a destination that has garnered the attention of travel editors globally. Valletta – the capital – has been a World Heritage Site since 1980 and is the current European Capital of Culture. And it’s no coincidence that Malta is an LGBTQ+ destination for so many. Above all else, Malta is a welcoming place.

Malta’s ancient fortresses, striking coastlines, and historic streets offer the perfect backdrop for visitors looking to step into the world of ancient Rome, with Rosselli AX Privilege, The Saint John and AX Palazzo Capua offering an exceptional and authentic stay.

If you’re a curious traveller hungry for inspiration, explore our portfolio of independent luxury hotels to plan your next adventure.