The Zetter Bloomsbury

Set within six Georgian townhouses, The Zetter Bloomsbury is a unique city retreat. Expect individually designed rooms and suites with curated artifacts, a garden, an orangery, inviting social spaces for dining and cocktails, plus a gym.

A new 68-bedroom hotel, The Zetter Bloomsbury is positioned just moments from the British Museum and draws inspiration from Bloomsbury’s intellectual spirit, while retaining the personal warmth and character that distinguish the Zetter Collection of boutique hotels.

Decorated with Georgian-inspired interiors and layers of detail, from a refined colour palette of muted hues to unexpected combinations of patterned fabrics. Each boutique room hosts elegant finishing and details, some with king-size four-poster beds, claw-foot tubs, and Egyptian cotton sheets.

The Orangery, the hotel’s main restaurant and an ode to the The Zetter Bloomsbury’s British heritage, allows guests to enjoy the sunlit garden, a distinctive and tranquil oasis in the centre of Bloomsbury. Beautiful manicured gardens, an alfresco kitchen and an outdoor yoga deck, create a space that feels intimate and joyful.

Beyond the hotel, Bloomsbury offers a distinctly unique perspective on London – one shaped by culture, architecture and a strong sense of history.

Defined by character, creativity and a sense of belonging, The Zetter Bloomsbury feels less like a hotel, and more like a London address you’ll always want to return to.